Ethical Consumerism

I study a static production economy in which consumers have not only preferences over their own consumption but also external, or “ethical”, preferences over the supply of each good. Though existing work on the implications of external preferences assumes price-taking, I show that ethical consumers generically prefer not to act even approximately as price-takers. I therefore introduce a near-Nash equilibrium concept that generalizes the near-Nash equilibria found in literature on strategic foundations of general equilibrium to accommodate ethical preferences. I find (narrow) sufficient criteria under which such equilibria exist, and characterize consumer behavior in all such equilibria. Finally I find that ethical preferences can have arbitrary impacts on consumer behavior in equilibrium, including motivating a consumer (1) to decrease her consumption of all goods which she would prefer in greater supply and vice-versa, or (2) not to exhaust her budget, even if her utility increases both in her consumption and in the supply of all goods.