Crying wolf: Warning about societal risks can be reputationally risky

Society relies on expert warnings about large-scale risks like pandemics and natural disasters. Across ten studies (N = 5,342), we demonstrate people’s reluctance to warn about unlikely but large-scale risks because they are concerned about being blamed for being wrong. In particular, warners anticipate that if the risk doesn’t occur, they will be perceived as overly alarmist and responsible for wasting societal resources. This phenomenon appears in the context of natural, technological, and financial risks and in US and Chinese samples, local policymakers, AI researchers, and legal experts. The reluctance to warn is aggravated when the warner will be held epistemically responsible, such as when they are the only warner and when the risk is speculative, lacking objective evidence. A remedy is offering anonymous expert warning systems. Our studies emphasize the need for societal risk management policies to consider psychological biases and social incentives.