Is In-kind Kinder than Cash? The Impact of Money vs. Food Aid on Social Emotions and Aid Take-up

Samantha Kassirer, Ata Jami, & Maryam Kouchaki (Northwestern University)

GPI Working Paper No. 12-2024, winner of the Fellowship 2024 Paper Prize and forthcoming in Proceedings of the National Academy of Sciences

There has been widespread endorsement from the academic and philanthropic communities on the new model of giving cash to those in need. Yet the recipient’s perspective has mostly been ignored. The present research explores how food-insecure individuals feel and respond when offered either monetary or food aid from a charity. Our results reveal that individuals are less likely to accept money than food aid from charity because receiving money feels relatively more shameful and relatively less socially positive. Since many experts endorse the relative effectiveness of monetary over in-kind aid, we hope this research encourages scholars and practitioners to examine strategies to remove the shame associated with the take-up of monetary aid from charity.

Other working papers

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There is a vast number of people who will live in the centuries and millennia to come. Even if homo sapiens survives merely as long as a typical species, we have hundreds of thousands of years ahead of us. And our future potential could be much greater than that again: it will be hundreds of millions of years until the Earth is sterilized by the expansion of the Sun, and many trillions of years before the last stars die out. …

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